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Caleb Zigas
As Executive Director at La Cocina, and with the organization since it opened in 2005, Caleb is responsible for managing all programming. Caleb is fluent in Spanish, a trained diversity leader, California Food Safety Manager and HACCP certified. He brings a passion for food and a belief that every cook should have an opportunity to earn a living doing what they love to do.
La Cocina -
Dava Guthmiller
Dava is the CEO & Creative Director of Noise 13 Design Inc. Dava has been doing branding and design since 1996. With her design and consulting experience, Dava and the Noise 13 team work with their clients to create full scale brands across media. She is the president of the San Francisco Chapter of Slow Food, the founder and managing director of Pow.wow Network, and a former instructor at the Academy of Art University for Graphic Design.
Noise 13 -
Hans Baldauf
Hans is a principal at BCV Architects in San Francisco, the firm responsible for the Ferry Building Marketplace and Oxbow Public Market as well as projects ranging from large masterplans to residences. Hans serves on the Board of CUESA, Friends of the Bancroft Library, and the Maybeck Foundation. Inspired by the tenets of the Slow Food Movement, Hans has been involved in the design of Slow Food Nation, Eat Real Festival, and the Good Food Awards.
BCV Architects -
Kenneth Rochford
Kenneth Rochford has worked in almost every aspect of the business from production and vineyard roles through sales & marketing and winery general management . An active member of his local slow food community, Kenneth is involved with fund raising for the school garden network. Despite authoring patents for wine sales, he is most proud of his recipes published in Food & Wine.
Vitalwines -
Sam Mogannam
Sam Mogannam is the founder of the Bi-Rite Family of Businesses, which includes Bi-Rite Market, Bi-Rite Creamery, Bi-Rite Farms and 18 Reasons. In the fall of 2011, Sam will publish his first book, EAT GOOD FOOD, a Grocer’s Guide to Shopping, Cooking and Creating Community through Food. Sam volunteers on the board for the National Association of the Specialty Food Trade and is on the advisory council for CAFF.
Bi Rite Market -
Wendy Weiden
Food has been a defining aspect of Wendy’s life since her essay on baking a Bon Appetit cover recipe got her into college. Since then, she’s worked with established companies and entrepreneurs to develop and market specialty and sustainable foods, from Williams Sonoma’s Peppermint North Poles to grass-fed beef hot dogs. Wendy is a graduate of Tante Marie’s Cooking School and is working toward a master’s degree in Sustainable Public Administration from Presidio Graduate School.
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William Werner
William Werner serves as Outfit Generic’s Chief Creative Officer and is responsible for the creation of the group’s strategic vision and concepts. During his year as executive pastry chef/founder of Tell Tale Preserve Company, he garnered praise both locally and nationally for his pastries and preserves in publications including Food & Wine, New York Times and Wallpaper, which awarded him “Best High Tea, Confections.” William was executive pastry chef for the renowned Quince restaurant in San Francisco. He brings more than a decade of culinary experience to the group.
Outfit Generic
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