San Francisco Street Food Festival
San Francisco, CA
August 21, 2010
Photography by Sarah Peet & John Ater
When La Cocina needed to expand the Street Food Festival to a four-block event in 2010, Seedling Projects created a partnership between the non-profit incubator kitchen and Dominic Phillips Event Marketing to ensure that the second annual San Francisco Street Food Festival is organized for optimal flow, enjoyment, and access to delicious, authentic street food.
Held in the heart of the Mission District of San Francisco, the festival is a celebration of La Cocina’s food business incubation program. In its inaugural year, the one block street festival saw 20,000 visitors in one day. In 2010, using the expertise gained at the 85,000 person Slow Food Nation event, Seedling Projects helped to form the partnership which allowed La Cocina to expand the festival to include four city blocks, doubling the number of food vendors and bars, and reorganized the site plan to comfortably feed and accommodate an anticipated 40,000 visitors.