Welcome to the Seedling Projects blog! We like sharing our thoughts, and what we're up to. Education, environment, health and much more, consumes our thoughts day in and day out. Take a look...

Jul 01, 2012 | posted in Advisory Board by seedlingprojects

Alice Waters

Alice Waters, chef, author and the proprietor of Chez Panisse, is an American pioneer of a culinary philosophy that maintains that cooking should be based on the finest and freshest seasonal ingredients that are produced sustainable and locally. She is a passionate advocate for a food economy that is “good, clean, and fair.” Over the course of nearly forty years, Chez Panisse has helped create a community of scores of local farmers and ranchers whose dedications to sustainable agriculture assures the restaurant a steady supply of fresh and pure ingredients. After helping to change the American Food landscape, Alice introduced her ideas into the public schools with the Edible Schoolyard, a program that involves students in all aspects of growing, cooking, and sharing food at the table.

Mar 13, 2012 | posted in Advisory Board by seedlingprojects

William Werner

William Werner serves as Outfit Generic’s Chief Creative Officer and is responsible for the creation of the group’s strategic vision and concepts. During his year as executive pastry chef/founder of Tell Tale Preserve Company, he garnered praise both locally and nationally for his pastries and preserves in publications including Food & Wine, New York Times and Wallpaper, which awarded him “Best High Tea, Confections.” William was executive pastry chef for the renowned Quince restaurant in San Francisco. He brings more than a decade of culinary experience to the group.

Apr 18, 2011 | posted in Advisory Board by seedlingprojects

Wendy Weiden

Food has been a defining aspect of Wendy’s life since her essay on baking a Bon Appetit cover recipe got her into college. Since then, she’s worked with established companies and entrepreneurs to develop and market specialty and sustainable foods, from Williams Sonoma’s Peppermint North Poles to grass-fed beef hot dogs. Wendy is a graduate of Tante Marie’s Cooking School and is working toward a master’s degree in Sustainable Public Administration from Presidio Graduate School.

Apr 12, 2011 | posted in Advisory Board by seedlingprojects

Hans Baldauf

Hans is a principal at BCV Architects in San Francisco, the firm responsible for the Ferry Building Marketplace and Oxbow Public Market as well as projects ranging from large masterplans to residences. Hans serves on the Board of CUESA, Friends of the Bancroft Library, and the Maybeck Foundation.  Inspired by the tenets of the Slow Food Movement, Hans has been involved in the design of Slow Food Nation, Eat Real Festival, and the Good Food Awards.

| posted in Advisory Board by seedlingprojects

Dava Guthmiller

Dava is the CEO & Creative Director of Noise 13 Design Inc. Dava has been doing branding and design since 1996.  With her design and consulting experience, Dava and the Noise 13 team work with their clients to create full scale brands across media. She is the president of the San Francisco Chapter of Slow Food, the founder and managing director of Network, and a former instructor at the Academy of Art University for Graphic Design.

Apr 11, 2011 | posted in Advisory Board by seedlingprojects

Sam Mogannam

Sam Mogannam is the founder of the Bi-Rite Family of Businesses, which includes Bi-Rite Market, Bi-Rite Creamery, Bi-Rite Farms and 18 Reasons.  In the fall of 2011, Sam will publish his first book, EAT GOOD FOOD, a Grocer’s  Guide to Shopping, Cooking and Creating Community through Food. Sam volunteers on the board for the National Association of the Specialty Food Trade and is on the advisory council for CAFF.